Summer and Winter Sales in Paris Guide 2024

You know what I love more than shopping in Paris? Shopping during the Summer and Winter Sales in Paris! The Paris Sales is my favorite time of the year… in fact, I get a little giddy just thinking about it. That’s because Paris shops are only able to discount items in their store twice a year! The Paris Winter Sales for 2024 will take place from January 10, 2024 – February 6th, 2024 and the Paris Summer Sales will take place from June 26, 2024 – July 24th, 2024.

Summer and Winter Sales in Paris
Diane wearing a pleated skirt © PetiteinParis

If you’ve been following my website for a while, you know I love a good sale! Which is why today, I’m going to share with you everything you need to know about the Summer Sales in Paris and Winter Sales in Paris, When they take place this year, and how to score a double whammy discount by coupling the Summer Sales with the VAT TAX Refund!

Imagine receiving up to 70% off retail price, plus the VAT TAX Refund of 12%…such incredible savings. Welcome to the Paris Winter / Summer Sales 101 Guide!

What are the Summer and Winter Sales in Paris?

When are the Sales in Paris
What is Soldes in Paris © Le Bon Marche

If you’ve done research on Paris in the Summer, you might have come across something called the Summer / Winter Sales in Paris (Soldes in Paris)! Personally, it’s my favorite time of the year and I’m going to tell you why. However, you may be wondering what exactly are these Sales you speak of? 

In Paris, the Government regulates when brands can put items on sales. This is very different from the US, where the store / company gets to decide when they want to place items in their stores on sale. There are 2 times of year that the Government allows Sales to take place in the city. The first time in the Winter and the second time is in the Summer! 

One thing most people don’t realize about the Sales in Paris is that every type of store in Paris is on sale…from luxury brands, to jewelry brands, even to gourmet food shops go on sale! More about this below! The best part, you will see brands have savings up to 70% off retail price. 

It’s very rare to see a brand have a sale outside the designated sale time, this is due to the fact there is a fee associated with and endless amounts of government paperwork to even apply. Most brands find it’s not worth the effort.

When do the Summer Sales in Paris Start in 2024?

Summer Sunset in Paris
When are the Summer and Winter Sales in Paris

You may be wondering, when do the Summer Sales in Paris Start in 2024? 

The Paris Summer Sales are from June 26, 2024, to July 24th 2024.  That means you have exactly 28 days to enjoy the Sales this year! Every year the dates change slightly. With that being said, I will continue to update this space to inform you of the most recent Summer Sale’s dates every year.

When are the Winters Sales in Paris in 2024?

The Paris Winter Sales of 2024 will occur on January 10 – Feb 6th 2024! 

The Winter Sale and Summer Sale both last 28 days! The Winter Sale in Paris is a great time to shop, because all the items that didn’t sell over the Christmas season get marked down.

What Stores are on Sale During the Paris Sales?

Galeries Lafayette Inside
Thousands of Brands on Sales during Soldes in Paris

The best part of the winter and summer sales in Paris is that even luxury brands participate! 

The most popular luxury brands that participate in the Summer and Winter Sales in Paris are… Balmain, Bulgari, Cartier, Chanel, Chaumet, Chloe, Celine, Dior, Loewe, Louboutin, Louis Vuitton Fendi, Gucci, Givenchy, Goyard, Hermes, Maje, Muglar, YSL, and Many, Many, More!! 

With over 60,000 stores in Paris, Paris is one of the most iconic places to go shopping in the world! The most popular department stores to shop at during the Paris Sales Season are Printemps, Galeries Lafayette, Bon Marche, BHV, The Paris Outlet Mall: La Vallee Village. If you are not sure where to go shopping during the Paris Sales, then I definitely recommend you walk around one of these department stores to find some great deals. 

It is important to note, that the luxury brands don’t mark down their iconic pieces for the sales. So, I wouldn’t count on a Louis Vuitton Neverfull being on sale, but other items from Louis Vuitton that aren’t their iconic pieces could definitely be part of the sales! Can you see why I look forward to these Summer Sales in Paris every year?

Can you receive the VAT Tax Refund during the Sales in Paris?

Shopping during the Sales in Paris

Yes, you can receive the 12% VAT TAX Refund! I call this a double whammy, not only do you get the benefits of the sales in Paris, you can also claim the VAT Tax refund if you spend over 100 Euros at one store / department store! 

Now can you see why I always tell people who are traveling to Paris to go shopping, to plan their trips around the Summer or Winter Sales?!

Refunds can take up to 3 months, and sometimes longer during the busy season. I know it's tough, but try to be patient as you wait for your VAT tax refund to be refunded on your credit card.

Tips for Enjoying the Winter and Summer Sales in Paris

Does Hermes Ever Go on Sale
Where to buy Celine Belt Bags? © nyctoparis

I have 4 simple tips and tricks for being a successful shopper at the Summer Sales in Paris 

  • Go Shopping on the first day if you are looking for something specific 
  • Don't forget about the VAT TAX Refund
  • Towards the end of the Sales, some stores offer additional discounts 
  • If possible, Schedule your Summer trip to Paris around the sales (Or winter trip)

Most importantly…have fun! The Sales are a great time to find some amazing discounts in Paris!

Recap Summer and Winter Sales in Paris Guide 2022

Summer and Winter Sales Guide in Paris

In short, I always tell people visiting Paris, if you can time the Summer or Winter sales with your trip to Paris you will be able to find some incredible deals! Couple the deals with the Vat Tax refund and you might even be able to pay for your entire trip with your savings! 

The Paris Summer 2024 Sales take place from June 26, 2024 – July 24th 2024! The Winter Sales for 2024 will take place from January 10 – Feb 6th 2024! If you have the flexibility and can travel during the summer sales dates, it’s definitely worth it and one of the best times to go shopping in Paris!

Sincerely Petite in Paris,
Diane 

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12 Comments

  1. Hi Diane,
    I love your articles and they are very great guide for me as i’ve been living in Paris for the last 2 years. Thank you. I want to ask about LV’s sale, I never heard about it. I’ve been to Dior/Chanel’s sale but not LV. How do we found out about the info? Merci bcp

    1. Diane Marz says:

      Hello Soraya,

      Thank you for your message, are you talking about in store sales for the public or press / employee sales?

      Best,
      Diane

  2. I will be in in two days for summer sale
    Do I go to regular
    Boutique stores or any there else for sales?
    Thanks love how you detailed the messages.

    1. Diane Marz says:

      Hello KD,

      Thank you for your message, a majority of stores both boutique and department stores will be on sale!

      Hope that helps

      Best,
      Diane

  3. Natasha R says:

    Hi, I’m currently in Paris and wondering if these sales are actual or only for Private Clients, as I am asking various stores and they look at me like they will throw up. It’s a little upsetting as I am torn between having a good shopping experience or saving some money and risking not getting the pieces I want. How do I know what will go on sale? Have you done these shops you’re self? Is there a better way to ask?

    1. Diane Marz says:

      Hello Natasha,

      These sales are for everyone. Luxury stores tend to have very limited inventory on sales and I recommend if you are wanting to do a luxury purchase to head to the Paris outlets which carry many luxury brands. Many brands won’t tell you what’s on sale prior to the sales. I shop the sales almost every year. Do you have something specific in mind you are shopping for? If you are just browsing I recommend going to the department stores as you will have tons of options there.

      Hope that helps!

      Best,
      Diane

      1. Natasha R says:

        As I mentioned before. I have my eye on certain items at Chanel. Is there a better way to ask? Can you perhaps explain step by step your experience and what you asked? I am planning to go on the 28th early before they open hoping I can get what I want but is there a specific way to ask when inside what they currently have on sale without getting the stink eye? I would appreciate a complete response. Thank you in advance.

  4. This was great! Im headed back to Paris again and plan to check La Vallee and it will be during soldes! Absolute win for me!

    1. Diane Marz says:

      That sounds wonderful! Hope you have the best time shopping

      Best,
      Diane

  5. Hi, would you know if Printemps has a Hermes boutique inside? Thanks

    1. Diane Marz says:

      Hello Mary Ann,

      There is not Hermes inside the Printemps store in Paris.

      Hope that helps,

      Best,
      Diane

      1. Thanks Diane, was hoping to get a Picotin but looks like I will leave disappointed as I have limited time in Paris. Thanks for replying.